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Amazon Android Appstore opens its doors!

Amazon Android Appstore opens its doors!

25 March | Posted by @Catherine Beaumier Lacroix

This American giant has just celebrated the opening of its online Appstore! Created to offer applications for Android phones and tablets, the Amazon Appstore already has 3 800 free and paid applications, listed under thirty different categories. It only took Amazon two months to set up its online applications gateway, an ambitious project that could hurt the competition. In fact, Apple did not wait before expressing its indignation, by claiming the name Appstore, which the company considers to be a protected trademark. Regardless, the controversy that surrounded the use of the famous term inevitably made technoid media headlines. Planned advertisement stunt, you say? Maybe, but Amazon’s new gateway certainly doesn’t need more marketing exposure to get the web planet’s attention.


Other than 626 e-books and e-magazines (let’s not forget that Amazon is one of the world’s most important online bookstores), Amazon’s Android Appstore also offers magazines, online games and a wide range of useful applications, designed by a team of developers that weren’t out of work throughout the past few weeks. Little surprise: the addictive Angry Birds is offered, free of charge, to users. By doing so, it’s kind of hard to ignore the most popular mobile game in the world!


Usual Amazon gateway users will not be disoriented when browsing through the new Appstore because we can still find the same Amazonian features. With the increasing popularity of Android phones and 2011 sales predictions for Kindle’s tablets (8 million units), the commissioning of the Appstore should achieve great success and benefit from long-term sustainability.
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