Web strategies: The importance of content | Blog
  Website conception - Vortex Solution Website conception - Vortex Solution

We create

websites

  • Blog >
  • Web strategies: The importance of content

Web strategies: The importance of content

Web strategies: The importance of content

21 September | Posted by @Catherine Beaumier Lacroix

It cannot be stressed enough that content now stands as a website’s architectural foundation and that its vital importance in terms of organic SEO is confirmed. Search engines know how to read and they feed off of content, but web users do too! A website or blog’s editorial content consists more than just stuffing keywords. People want to be informed and information must be easy to find. But, it should also be clear, concise, organized and interesting enough so that people are encouraged to share it with others. Those who attended RDV_Média last Thursday in Montreal were hugely impressed by a recent study presented by Jeffrey Graham, an expert in analytical web marketing and in international consumption data analysis. According to the study, 43% of users that intend to purchase a technological device won’t choose a brand that doesn’t provide online information. We can now understand the impact information has in a web strategy.

 

 

Editorial content is part of a website’s foundations and should be directly included in the project’s steps to be followed.

Here’s how:

 

  • First of all, it’s important to understand and to know your target audience members: Who are they? What are their habits? Where do they look for information? What do they expect? How do they express themselves? What are they interested in? What questions do they ask themselves?

  • It’s also important to review content strategies that your competitors use. How do they interact with the audience? What platforms do they use?

  • You should then establish what you want to tell your audience members by precisely defining your proposal, main information, advantages, etc.

  • Once your proposal has been well put together, you need to define keywords, important terms and expressions commonly used in your business sector.

  • Once you have your list of keywords, it’s essential to group them according to themes in order to be consistent and to be able to organize your ideas.

  • It’s now time to create your website’s tree structure which will act as the web platform’s backbone that’s directly linked to the subject matters discussed in the previous step.

 

Once these topics have all been covered, how do we start writing?

  • We focus on addressing only one topic per page

  • We care to elaborate in a clear and succinct way by providing main information first. The Introduction-Body-Conclusion format does not work for a web discourse, because users want to get at the heart of the matter quickly.

  • We structure our text and we pay attention to the title, subtitles, enumerations, etc.

  • We make sure to insert keywords identified by search engines, without burdening the text.

  • We seriously consider having FAQ, Tips and Blog sections. You can really build upon them in order to get good SEO.

 

As you can see, a web content strategy has to be developed following a specific logic. Text drafting and content architecture techniques have to be studied and implemented in an intelligent way. Now, more than ever, resorting to copywriters or web editors is well worth the effort, since content is a key criteria to reach out to web users, develop ties with the audience and establish credibility.

Share

Be the first to comment!

Comment

No comment.

Boost your SME's business strategy Analysis of your project and request for more information

Past events

5 à 7 réseautage de la Rentrée AMR

25/09/2013

2013 Montreal SEO Camp Conference

31/05/2013

Mobile World Congress

28/02/2013

Amazon Web Services Conference

29/11/2012

World Congress on Information Technology

22/10/2012

ICSC Seminar "Les tendances"

20/09/2012

Hello Vortex.

Vortex Solution 40 rue Jean-Talon Est
Montréal ( Québec)
H2R 1S3

Phone: 514 278-7575
Fax: 514 278-7606

Vortex Solution offers website design services in Montreal. Our team of 100 experts knows all there is to know about website design. When dealing with Vortex Solution, your website will be built efficiently and worry-free. We've been creating websites since 1999 and have carried out over 3000 web projects to this day. Your website design project is very important to your company's growth. Assign your website to Vortex!

BBB Online Reliability Program