Social Network Strategy Jean Marc Chaput
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The Project :
One of Quebec's first motivational speakers, Jean-Marc Chaput is a mirror image of his career; it's anything but ordinary. At 80, Jean-Marc Chaput's popularity keeps on growing as he continues to inspire people who inspire him back and who have followed him from the very start. This is why he did not hesitate to accept Vortex Solution's offer to appeal to a wider audience through the use of new communicational techniques such as social networking, in the hopes of bringing him into the digital era.
The Solution :
Vortex Solution managed the task of ensuring Jean-Marc Chaput's presence on the web realm through some social networks such as Twitter and Facebook.
The Outcome :
As a result, Jean-Marc Chaput's increased visibility has generated more ticket and book sales. Therefore, Vortex Solution has successfully managed its social networking activity because it has helped to strengthen Jean-Marc Chaput's positive image and to promote his inspirational messages to a larger crowd with who he can now interact on the web.
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