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29 May | Posted by @Guy Michon On May 22, Google announced and rolled out the fourth update of Penguin, dubbed version 2.0.
09 January | Posted by @Guy Michon Vous n'avez pas encore entendu parler d’Edge Rank? Edge Rank se définit comme étant l’algorithme de Facebook et sert à établir de quelle manière les publications seront affichées sur le fil d’actualités des utilisateurs. Edge Rank se compare ainsi à la page Rank de Google. C’est la réponse de Facebook à la classification des publications du grand nombre d’utilisateurs. Pour s’assurer que les publications de votre page seront présentes sur le fil d’actualités de vos fans et/ou contacts, il importe donc de bien comprendre les fonctionnalités de cet algorithme.
28 October | Posted by @Marco Prud'Homme Many companies are missing out on opportunities when it comes down to using the Internet to give their company exposure to those who are looking for a job. The Human Resources market will become more and more competitive in the years to come and this is why we should use all the tools that are at our disposal to recruit employees. In order to attract potential candidates, here are some ways to avoid these five common errors.
19 October | Posted by @Catherine Beaumier Lacroix Is your company hesitating to make the 2.0 transition? Are you looking for ways to get your social networks known and get a broader audience? Are you using the traditional media and don’t know what to believe regarding their death (it should be said that in the Web realm, it’s a common trend to announce the death of something every week. Even the Web has already been pronounced dead…). Featured this week is how to use your traditional marketing campaigns in a Drive to Web perspective.
14 October | Posted by @Catherine Beaumier Lacroix Still unconvinced of the social power web users have and the control social media players have on a brand, service of product’s reputation? Yet, there’s clear evidence of web experience becoming more and more focused on sharing information and being influenced by the recommendations of our online community.
12 October | Posted by @Francis Roussin A Link Building strategy is the most important aspect of a global SEO strategy. In 2011, because of the significant expansion of powerful websites and increase of web competition, an efficient Link Building strategy is of utmost importance in order to reach the first page results on search engines.
07 October | Posted by @Catherine Beaumier Lacroix Search Engine Optimization is most certainly a major issue for numerous companies in all industry sectors. This week, we have tried to recap everything in 5 points, but we had to extrapolate just a little bit further.