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Google and Social Reporting

Google and Social Reporting

12 October | Posted by @Guy Michon

Google recently launched new tools to evaluate the impact of social networks’ extensions and plug-ins such as Tweets, Likes and +1s.

 

Google tools for webmasters provide three different types of reports that will show how the +1 button influences your website’s traffic in terms of its impact in researches, activity and type of audience:

 

Report on impact – measures the impact of the +1 button on your website’s performance through organic search results. This report displays a list of pages that have the most impressions with +1 annotation and therefore shows you how this button affects the click rate.

 

Report on activity – indicates, for a given period, the number of times a +1 was given to one of your website’ page. This report also measures the quantity of clicks on a +1 button on this or that page of your website in search results or advertisement.

 

Report on audience displays geographic and demographic information on users who gave your website +1.

 

 

(Image taken from the Google Analytics website)

Google Analytics


The social plug-in analysis tool looks not only at the +1 and Tweets buttons but also your audience’s tastes, actions or any other form of social sharing on your website. The social tracking tool generates three reports on the Analysis of Social Network plug-ins: interests and interaction, pages and visitor activity. To follow other social plug-ins, Google will provide you with a code that must be integrated to your website and which Vortex Solution can install for you.

 

Report on interests and interaction – shows your website’s visitors behaviour when using social network extensions.

 

Report on pages – displays the pages of the website that trigger the most activity according to each social network.

 

Report on activity– tracks the number of clicks of a social plug-in.

 

Google draws our attention on the fact that this is just the beginning of social network reports. Since people interact increasingly through social networks, businesses will be able to realize the impact of social activities on their global interactive strategy.

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