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Video web marketing

26 October | Posted by @Guy Michon

YouTube is the second most important search engine in the Western world – which is huge! But why are there so few marketing experts using video the effective way? Producing videos is so easy nowadays; the camera of a simple iPhone can give good quality video recording. And with the widgets that Vortex Solution can integrate on your website, you won’t have to worry about bandwidth or downloading!

Here are some interesting examples found on the Internet, in which companies would gain by using videos:

Web corporate profiles - Profile videos are a great way to introduce people to your company while giving them an overview of your solutions, your marketing strategy, your industry, your story, your culture.

Employee or team profiles - Any employee of your company could have a short story or anecdote to tell that can be both professional and personal. Find the ones that have a natural flair for being on video and those who have an interesting personality. Let them talk about their passions; their enthusiasm will make the video dynamic and entertaining.

Guided tour, culture and society - Introduce your audience to your workplace: premises, cafeteria, factory, etc. This can be even catchier for places that have a cozy and trendy atmosphere such as restaurants, bars and hotels. On that point, our business partner Montréal.tv is very good at producing this type of video which Vortex Solution can integrate on your website.

Study cases - Walk your potential clients throughout the project: from the early stages (brainstorming, planning) to the end product. Capture people that are working on a project on film so that you can have your very own "mini-documentary to share".

Testimonials - Video testimonials are a great way to feature your marketing accomplishments. Also, you can even produce video testimonials for other companies! To learn more, check out the Testimonials section on our website: http://www.vortexsolution.com/temoignages-conception-web.html

Advice and tips - Your audience will appreciate your generosity if you decide to share your expertise using DIY tips. By following your advice, your fans are likely to get noticed by industry professionals and will gain exposure with potential clients.

Customer support / FAQ - Answering frequently asked questions related to your company by video is an excellent way for clients to retain information while showing them that you have put additional effort into giving them something other than a written reply. A video response on a website is always more interesting than a voicemail message!

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