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The future of the smartphone market

The future of the smartphone market

30 March | Posted by @Roch Courcy

Here are some highlights from Portio Research’s interesting study, Smartphone Futures 2011-2015.

  • Worldwide handset shipments are expected to grow at a CAGR of 6 percent during the period 2010-2015

  • Worldwide smartphone shipments will record a growth rate over 3 times larger during the same period

  • Despite the worldwide economic slowdown, the smartphone market registered a modest growth rate of 16.4 percent during 2008-2009. In 2010, smartphone shipments grew at an impressive rate and were the growth driver for the rebound in 2010’s total handset shipments.

  • Smartphones accounted for 23.1 percent of worldwide handset shipments during 2010. This share is expected to approach 40 percent by end-2015.

  • The major differentiating factor between smartphones and other handsets is the presence of an open Operating System (OS). The OS, through its Application Programming Interface (API), enables subscribers to install and remove third-party applications.

  • Operating Systems for smartphones started to gain more focus in 2010 because of the sharp rise in the adoptability of Google’s open source Android platform. […] From a negligible market share at end-2008, the Android platform became the fourth most prominent OS by market share of worldwide OS shipments at end-2010.

  • The phenomenal growth of the smartphone market has been driven by the ever increasing popularity of smartphone devices in the developed markets of the US and Europe, along with rising penetration in the developing markets of Asia Pacific and Rest of World regions – as the availability of affordable smartphone devices and supported applications increases.

  • Smartphone shipments during 2010-2015 are expected to grow at an impressive CAGR of 18.1 percent, compared to a CAGR of 6.0 percent for total handset shipments worldwide.
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