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This week’s Top 5 reasons why an iPad application is a marketing strategy to give serious consideration to for promoting brands

This week’s Top 5 reasons why an iPad application is a marketing strategy to give serious consideration to for promoting brands

30 September | Posted by @Catherine Beaumier Lacroix

As a (not so) new interactive platform that combines images, sounds, videos, reading and navigating when roaming around, this touchpad establishes itself – more than ever – as a marketing communications mean to add to a successful strategy that aims to reach out to a broader and diverse audience. In 2011, the time spent on mobile applications (smartphones and digital tables) has for the first time, exceeded that of traditional computer use. We're talking about an average of 81 minutes of daily use, spent on native applications.



5 reasons for supporting the design of an iPad application as a marketing strategy to take into serious consideration:

  1. Given the phenomenal popularity of Apple’s pad and of the App Store, the iPad application is the number one option to reach out to customers, all audiences combined. You will therefore not only benefit from being associated to the Apple image but your presence on the world’s most visited store will do too.
  2. Once downloaded by users, your application will be visible and can be directly accessed from the iPad’s dashboard screen.
  3. iPad applications allow you to deploy your products and services in a completely interactive way and makes you reach out to your audience thanks to entertaining and attractive features. Make the most out of the iPad’s multimedia assets so you can offer users a one-of-a-kind experience.
  4. Applications are often considered as website traffic boosters. Users who download your application will be strongly tempted to find out more about your products and services, but only if your strategy has taken this into account, of course.
  5. Your brand presence on the iPad will allow it to stand out among competitors. Despite the significance and the popularity of the tablet, few applications have been developed by companies. Your brand could therefore enjoy the reputation of being a bold and innovative company.
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