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13 January | Posted by @Guy Michon et Catherine Beaumier Lacroix Lorsque l’on pense aux réseaux sociaux, on se penche généralement sur les plus gros joueurs tels que Facebook, Twitter, YouTube, Google + et Foursquare. Pourtant, il existe de nombreux autres réseaux sociaux de niche qui valent le détour. On vous suggère aujourd’hui un petit tour de table des réseaux sociaux à découvrir!
04 November | Posted by @Guy Michon
Véritable portefeuille mobile intégré à même le téléphone intelligent, Google Wallet a fait énormément parler de lui depuis son annonce officielle par le géant américain qui impose encore sa suprématie sur Internet. Déployé sous la forme d’une application Android, Google Wallet propose une nouvelle approche pour enregistrer et garder en mémoire, à même l’application, vos cartes bancaires, cartes de crédit et même vos cartes de fidélité, cartes cadeaux, cartes de points, coupons de réduction, etc. L’objectif? Transformer votre téléphone intelligent en portefeuille virtuel.
Vortex Solution met à profit son expertise en marketing et en optimisation Web pour développer des approches promotionnelles et de fidélisation intégrées à Google Wallet et Google Offers.
19 October | Posted by @Catherine Beaumier Lacroix Is your company hesitating to make the 2.0 transition? Are you looking for ways to get your social networks known and get a broader audience? Are you using the traditional media and don’t know what to believe regarding their death (it should be said that in the Web realm, it’s a common trend to announce the death of something every week. Even the Web has already been pronounced dead…). Featured this week is how to use your traditional marketing campaigns in a Drive to Web perspective.
05 October | Posted by @Catherine Beaumier Lacroix & Mathieu Grenier Yesterday, Apple held a conference that was highly-anticipated by the brand’s devotees and technoid journalists, just as they would be for the Coming of the Messiah! Alas, people were actually expecting the launch of a miraculous iPhone 5... a launch that’s been put on stand-by for a little while. But, after an initial sense of disappointment, Apple reported that they have some good instruments in store, which will allow them to continue to reign upon their throne
This week’s Top 5 reasons why an iPad application is a marketing strategy to give serious consideration to for promoting brands
30 September | Posted by @Catherine Beaumier Lacroix As a (not so) new interactive platform that combines images, sounds, videos, reading and navigating when roaming around, this touchpad establishes itself – more than ever – as a marketing communications mean to add to a successful strategy that aims to reach out to a broader and diverse audience. In 2011, the time spent on mobile applications (smartphones and digital tables) has for the first time, exceeded that of traditional computer use. We're talking about an average of 81 minutes of daily use, spent on native applications.
Advice of the week: The importance of mobile websites. Your audience members are switching gears: keep up with them!
26 September | Posted by @Catherine Beaumier Lacroix In 2011, smartphone and mobile tablet sales outstripped computer sales. Today’s web users are switching gears and our challenge is to successfully deliver a platform adapted to their new Web tool of choice. Before even thinking about venturing out to create all sorts of applications, it has to be said that it is no longer possible to ignore mobile websites. More accessible and easier to manage than applications, mobile websites should include some main characteristics in order to be powerful and perform to their full potential.