Blog > Mobile applications
Réseaux sociaux : quelques méconnus
13 January | Posted by @Guy Michon et Catherine Beaumier Lacroix
Lorsque l’on pense aux réseaux sociaux, on se penche généralement sur les plus gros joueurs tels que Facebook, Twitter, YouTube, Google + et Foursquare. Pourtant, il existe de nombreux autres réseaux sociaux de niche qui valent le détour. On vous suggère aujourd’hui un petit tour de table des réseaux sociaux à découvrir!
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Top 5 de la semaine : Google Wallet expliqué en cinq temps
04 November | Posted by @Guy Michon
Véritable portefeuille mobile intégré à même le téléphone intelligent, Google Wallet a fait énormément parler de lui depuis son annonce officielle par le géant américain qui impose encore sa suprématie sur Internet. Déployé sous la forme d’une application Android, Google Wallet propose une nouvelle approche pour enregistrer et garder en mémoire, à même l’application, vos cartes bancaires, cartes de crédit et même vos cartes de fidélité, cartes cadeaux, cartes de points, coupons de réduction, etc. L’objectif? Transformer votre téléphone intelligent en portefeuille virtuel.
Vortex Solution met à profit son expertise en marketing et en optimisation Web pour développer des approches promotionnelles et de fidélisation intégrées à Google Wallet et Google Offers.
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Combining traditional and 2.0 marketing
19 October | Posted by @Catherine Beaumier Lacroix
Is your company hesitating to make the 2.0 transition? Are you looking for ways to get your social networks known and get a broader audience? Are you using the traditional media and don’t know what to believe regarding their death (it should be said that in the Web realm, it’s a common trend to announce the death of something every week. Even the Web has already been pronounced dead…). Featured this week is how to use your traditional marketing campaigns in a Drive to Web perspective.
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Apple’s October 4th conference: an overview in four highlights
05 October | Posted by @Catherine Beaumier Lacroix & Mathieu Grenier
Yesterday, Apple held a conference that was highly-anticipated by the brand’s devotees and technoid journalists, just as they would be for the Coming of the Messiah! Alas, people were actually expecting the launch of a miraculous iPhone 5... a launch that’s been put on stand-by for a little while. But, after an initial sense of disappointment, Apple reported that they have some good instruments in store, which will allow them to continue to reign upon their throne
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This week’s Top 5 reasons why an iPad application is a marketing strategy to give serious consideration to for promoting brands
30 September | Posted by @Catherine Beaumier Lacroix
As a (not so) new interactive platform that combines images, sounds, videos, reading and navigating when roaming around, this touchpad establishes itself – more than ever – as a marketing communications mean to add to a successful strategy that aims to reach out to a broader and diverse audience. In 2011, the time spent on mobile applications (smartphones and digital tables) has for the first time, exceeded that of traditional computer use. We're talking about an average of 81 minutes of daily use, spent on native applications.
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Advice of the week: The importance of mobile websites. Your audience members are switching gears: keep up with them!
26 September | Posted by @Catherine Beaumier Lacroix
In 2011, smartphone and mobile tablet sales outstripped computer sales. Today’s web users are switching gears and our challenge is to successfully deliver a platform adapted to their new Web tool of choice. Before even thinking about venturing out to create all sorts of applications, it has to be said that it is no longer possible to ignore mobile websites. More accessible and easier to manage than applications, mobile websites should include some main characteristics in order to be powerful and perform to their full potential.
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The future of the smartphone market
30 March | Posted by @Roch Courcy
Here are some highlights from Portio Research’s interesting study, Smartphone Futures 2011-2015.
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- Flash
- Mobile applications
- SEO and web advertisement
- Social Networks and web marketing
- Vortex in the spotlight
- Web Hosting and domain names
- Web programming
- Web project management
- Website design and ergonomics
We talk about
- Conférence SEO Camp Montréal 2012
18/05/2012 - Montreal WebCom
16/05/2012 - Ad:tech San Francisco
03/04/2012 - 2012 Montreal eCom Salon
14/03/2012 - Internet Retailer Web Design & Usability 2012 Conference in Orlando, Florida
13/02/2012 - Dx3 Canada, the Canadian Trade Show Where Business Gets Digital.
25/01/2012
We will be there
