Search Engine Optimization Code of Ethics at Vortex Solution Montréal

The process of SEO (search engine optimization) is resulting from principles that enhance website usability and that aid search engines to rank sites appropriately. Legitimate SEO companies (such as Vortex Solution) recognize this and strive to create strong, useful, content-rich sites that benefit the end user. Legitimate optimization is, in fact, inseparable from good design (including w3C protocol), good content and solid usability.

Unfortunately, some unrespected search engine optimization 'experts' have mistreated the tools of optimization, getting ahead, not through the legitimate methods that advantage the Internet, but through spam and other practices destructive to search engine functionality, disruptive of basic website usability and negligent of the future of the Internet community.

Vortex Solution stands strongly against such practices. We do not:

Misrepresent ourselves or our services to our clients, or in any way, propose that we have special relationships with prominent search engines that will enable us to guarantee rankings
Use misleading redirects, cloaked pages, hidden text, doorway pages, stolen content, keyword stuffing, comment stuffing, or any other process known to sabotage search engine results.
Participate or associate with link farms or other means to artificially enhance link popularity.
Knowingly contravene any guidelines or rules posted on any search engine, including rules concerning automated submissions and automated rank checking programs.

Intentionally misdirect or misinform clients about our search engine optimization methods. Nor do we hide any of our optimization methods from our clients who have a basic right to understand how our company is managing their website..

The best websites are websites that are most likely to benefit the end user and these websites should be the most prominent in search engine results. It is the job of all true optimizers, therefore, to create solid user- and search-engine-friendly sites that help produce quality search engine results and reflect well on all members of the SEO community.

We at Vortex Solution conduct business and search engine marketing by this SEO code of ethics. We respect other optimization companies and programming companies. Although rivalry in our industry is often fierce, we believe that only by working together with our business colleagues are we able to best benefit our clients, search engines and our industry. We invite any companies or individuals who also believe in the SEO code of ethics to post this document on their website. We do not require a link back, although we always appreciate one.