Foursquare + marketing are increasingly striking a responsive chord
Foursquare is the latest free and trendy social network whose main purpose revolves around a location-based software which helps to promote locations on social networks. By means of applications on every Smartphone models, the platform is used as much by individuals than by companies, and for different reasons. Foursquare counts 3 million users worldwide and 15 000 registered locations.
Foursquare's increasing popularity is becoming more and more visible in all of North America. McDonald's, for instance, took advantage of Foursquare Day (Foursquare Day) which was held on April 16, 2010, in order to attract more clients to this American giant's fast-food restaurants.
According to Mashable, Rick Wion, McDonald's Social Media director, has announced during a Mobile Social Communications conference that the number of restaurant check-ins has increased 33% thanks to McDonald's campaign on Foursquare Day, and with only $1000 to invest. Econsultanty explains McDonald's marketing strategy: 100 $5 and $10 gift cards were randomly drawn in order to attract potential customers. This luring method has also managed to grab the media's attention and over 50 articles have discussed McDonald's campaign during Foursquare Day.
Another successful example: Mashable has also made reference to designer Cynthia Rowley who has chosen a Foursquare campaign to promote the launch of a new bridal gown collection. Foursquare users who have checked-in at the New York boutique on June 3rd, 2010, have received a $25 gift-certificate and a 15% discount for dessy.com (a wedding accessories website).
The buzz around this platform is undeniable because Foursquare has recently announced that their number of social network users escalated to 3 million and it keeps on growing every day. Basically, this powerful promotional tool in expansion allows:
Individuals:
- To display their lifestyle agenda;
- To develop a close link with their favorite places;
- To promote their favorite places to their friends on social networks;
- To get rewarded by participating businesses.
Businesses/Brand names:
- To make sure their brand image and official contact information are respected;
- To reach out to their mobile clients;
- To follow their clients evolution on the web;
- To announce, to mobile users, their promotional and special offers.
Are you interested in a Foursquare turnkey service? Feel free to ask our team of Social Networks experts for more information.
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