The internet is the best way to communicate directly, personally, and efficiently with your clients and prospective clients; it is fast, accurate, effective and inexpensive. The Internet is an indispensable complement to your traditional marketing activities.
Web Optimization Objectives
On the internet, the worst scenario for a business is to be INVISIBLE : not appearing in searches and search engines, or not appearing in relevant directories and popular sites. Your site has no presence, no one knows of your existence, nobody sees you; what does this say about your business credibility?
Whether your objective is to:
- Accelerate the growth of your business
- Stimulate demand for your products and services
- Find new customers
- Add new customers in a niche market
- Stimulate your current customers
- Launch new products
- Stimulate repeat sales and periodic renewals
- Reduce the cost of acquiring new customers
- Increase the average value of a sale transaction (Up-selling and Cross-selling)
- Generate the famous "2nd transaction"
- or simply create a point of sale on the internet.
Vortex Solution can make you VISIBLE. We offer everything required to make your business known and draw customer interest through effective use of targeted mailing and performance on major search engines.
Approach of the web optimization
In identifying target audiences and best means of communication, we use the most efficient parameters (keywords) to reach your goals quickly and effectively.
In more detail, the main steps of an internet marketing campaign are:
- Identifying goals
- Identifying target audiences
- Analyzing the competitive environment
- Assembling the first messages to communicate
- Identifying the most effective communication channels (search engines, relevant directories, direct mail ...)
- Determining the budget
- Identifying the "Call to action" for the customer who shows an interest in your products or services
- Organizing and distributing communication (keywords, home page, measurement tools ...)
- Managing campaigns by measuring results and adjusting messages as necessary
- Aligning your Internet approach with your overall marketing strategy.
In addition to the marketing campaign, results give valuable information to "enrich" your website so that it can be better indexed in search engines and directories, in a natural way. All while constantly pushing your traditional marketing efforts!
Web Optimization services :
- Internet Promotion
- Analysis of niches adapted to the Internet
- Creation of customer loyalty through Internet
- Electronic Direct Marketing
- Management of key word campaigns.