24 October | Posted by @Catherine Beaumier Lacroix This week, we will take a look at the prospects social networks offer companies in terms of recruitment. Needless to say, recruitment trends today are not what they used to be. Social networks – having converted recruiter/candidate interactions (who were vertical and linear up to this point) into genuine exchanges between companies and professionals – now help HR managers to benefit from implementing new hiring mechanisms that include reasoned social media strategies.
21 October | Posted by @Catherine Beaumier Lacroix This week, we’ve given you some tools, to use social networks effectively, and many recommendations to popularize them in a cross-media perspective. In order to give you some original ideas to go even further, here is our Top 5 best 2.0 advertisement campaigns carried out so far!
19 October | Posted by @Catherine Beaumier Lacroix Is your company hesitating to make the 2.0 transition? Are you looking for ways to get your social networks known and get a broader audience? Are you using the traditional media and don’t know what to believe regarding their death (it should be said that in the Web realm, it’s a common trend to announce the death of something every week. Even the Web has already been pronounced dead…). Featured this week is how to use your traditional marketing campaigns in a Drive to Web perspective.
17 October | Posted by @Catherine Beaumier Lacroix How companies can spread the word about their Facebook page
14 October | Posted by @Catherine Beaumier Lacroix Still unconvinced of the social power web users have and the control social media players have on a brand, service of product’s reputation? Yet, there’s clear evidence of web experience becoming more and more focused on sharing information and being influenced by the recommendations of our online community.
12 October | Posted by @Francis Roussin A Link Building strategy is the most important aspect of a global SEO strategy. In 2011, because of the significant expansion of powerful websites and increase of web competition, an efficient Link Building strategy is of utmost importance in order to reach the first page results on search engines.
07 October | Posted by @Catherine Beaumier Lacroix Search Engine Optimization is most certainly a major issue for numerous companies in all industry sectors. This week, we have tried to recap everything in 5 points, but we had to extrapolate just a little bit further.