05 October | Posted by @Catherine Beaumier Lacroix & Mathieu Grenier Yesterday, Apple held a conference that was highly-anticipated by the brand’s devotees and technoid journalists, just as they would be for the Coming of the Messiah! Alas, people were actually expecting the launch of a miraculous iPhone 5... a launch that’s been put on stand-by for a little while. But, after an initial sense of disappointment, Apple reported that they have some good instruments in store, which will allow them to continue to reign upon their throne
03 October | Posted by @Catherine Beaumier Lacroix Allowing users to notify their geographical location in real-time on social networks (foursquare does this of course, but there’s also Facebook, Twitter, etc.), foursquare establishes itself as an interesting marketing operation tool to get your brand known, to increase traffic and generate sales.
This week’s Top 5 reasons why an iPad application is a marketing strategy to give serious consideration to for promoting brands
30 September | Posted by @Catherine Beaumier Lacroix As a (not so) new interactive platform that combines images, sounds, videos, reading and navigating when roaming around, this touchpad establishes itself – more than ever – as a marketing communications mean to add to a successful strategy that aims to reach out to a broader and diverse audience. In 2011, the time spent on mobile applications (smartphones and digital tables) has for the first time, exceeded that of traditional computer use. We're talking about an average of 81 minutes of daily use, spent on native applications.
28 September | Posted by @Catherine Beaumier Lacroix Last Thursday, Mark Zuckerberg unveiled a new array of features that will be deployed on the largest social network. He also stated that Facebook will transform the way we educate ourselves thanks to our friends… a huge declaration that leaves room for skepticism among the Facebook community. However, it has to be said that the cofounder and his team will make their best effort to consolidate Facebook’s already tentacular popularity!
Advice of the week: The importance of mobile websites. Your audience members are switching gears: keep up with them!
26 September | Posted by @Catherine Beaumier Lacroix In 2011, smartphone and mobile tablet sales outstripped computer sales. Today’s web users are switching gears and our challenge is to successfully deliver a platform adapted to their new Web tool of choice. Before even thinking about venturing out to create all sorts of applications, it has to be said that it is no longer possible to ignore mobile websites. More accessible and easier to manage than applications, mobile websites should include some main characteristics in order to be powerful and perform to their full potential.
23 September | Posted by @Catherine Beaumier Lacroix Venturing into e-commerce? You’re already there, but you wish to increase your sales and attract more prospects to your e-commerce platform? Here are some useful tips to follow and take into serious consideration to reach your goals!