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31 October | Posted by @Catherine Beaumier Lacroix Cette semaine, nous nous penchons sur l’engouement actuel des consommateurs et des entreprises pour les plateformes d’achats groupés. Si cette solution possède des avantages certains pour les compagnies désirant augmenter leur visibilité et rejoindre de manière simple et rapide un large public, elle nécessite tout de même une très bonne planification afin d’obtenir des résultats positifs.
28 October | Posted by @Marco Prud'Homme Many companies are missing out on opportunities when it comes down to using the Internet to give their company exposure to those who are looking for a job. The Human Resources market will become more and more competitive in the years to come and this is why we should use all the tools that are at our disposal to recruit employees. In order to attract potential candidates, here are some ways to avoid these five common errors.
26 October | Posted by @Catherine Beaumier Lacroix Last Monday, I have studied the issue on how to apply some basic rules to develop a recruitment strategy for employment brands and how to put tools designed for HR to good use, so they can recruit in 2.0 mode. As we have seen, the impact of the Social Media on the job market is increasingly strong; the Social Media is now seen as an essential tool to use to showcase companies, highlight their business philosophy and locate potential employees.
24 October | Posted by @Catherine Beaumier Lacroix This week, we will take a look at the prospects social networks offer companies in terms of recruitment. Needless to say, recruitment trends today are not what they used to be. Social networks – having converted recruiter/candidate interactions (who were vertical and linear up to this point) into genuine exchanges between companies and professionals – now help HR managers to benefit from implementing new hiring mechanisms that include reasoned social media strategies.
21 October | Posted by @Catherine Beaumier Lacroix This week, we’ve given you some tools, to use social networks effectively, and many recommendations to popularize them in a cross-media perspective. In order to give you some original ideas to go even further, here is our Top 5 best 2.0 advertisement campaigns carried out so far!
19 October | Posted by @Catherine Beaumier Lacroix Is your company hesitating to make the 2.0 transition? Are you looking for ways to get your social networks known and get a broader audience? Are you using the traditional media and don’t know what to believe regarding their death (it should be said that in the Web realm, it’s a common trend to announce the death of something every week. Even the Web has already been pronounced dead…). Featured this week is how to use your traditional marketing campaigns in a Drive to Web perspective.
17 October | Posted by @Catherine Beaumier Lacroix How companies can spread the word about their Facebook page