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This week’s Top 5 arguments that will convince you of the strong influence web users exert
14 October | Posted by @Catherine Beaumier Lacroix
Proof in five convincing arguments:
1 - As part of a survey, the most recent study scheduled for the third quarter of 2011 by the CEFRIO shows that close to a third of web users in Quebec have already followed a company, a brand, an organization or a government department on the social media. In this proportion, more than half of web users have already directly interacted with a brand on the social media. Read more.
2 - The same study reveals that for Quebec web users, there are three main reasons why they would follow a company or a brand on social networks: 1- To hear about their latest news. 2- To find answers to their questions fast. 3- To learn more about promotional offers, rebates and special offers provided by the brand or company.
3 - On April 4, Barack Obama launched his 2012 electoral campaign... and the campaign to American presidency has been set on motion on social networks. “Are you in?” is what he shouted out on his Facebook page and Twitter account which respectively have 23 522 096 fans and 10 531 437 followers on October 13 2011. Barack Obama lets the people speak up, promotes dialogue and creates a real collective movement. The social media unfolds like a communication and commitment platform for American citizens (and a large number of worldwide supporters).
4 - On October 4, IBM published an article entitled "Social CRM : Soyez plus proche des préoccupations de vos clients afin de les (re) placer au centre de votre stratégie", that explains that close to 40 million Europeans have already decided not to purchase a product after having read negative feedback on the Internet. As established spokespersons, businesses and brands should have a strong interest in communicating with consumers, getting to know their opinions, measuring the importance of opinion leaders and react to unsatisfied customers on social networks.
5 - If you’re still unconvinced, this in-depth article –which illustrates quite strikingly the reality of today’s Web and upcoming trends –will give you lots of food for thought. Read The Rise of Generation C
Web users of today may still be your customers and audience, but don’t lose sight of them since they also establish themselves as your brand advertisers and ambassadors. A word to the wise!
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