Launch of the WordPress website of Sunrype, a proudly Canadian brand of Lassonde!
A leading fruit-based snack and beverage company in Canada and the United States, Sunrype, a division of Lassonde, gave us the mandate to create their new WordPress website. Our team, driven by the company’s Canadian vocation and having collaborated on several projects with Lassonde over the past few years, redoubled efforts and creativity to develop a complete bilingual site for the leading brand in the creation of healthy and tasty products inspired by the Okanagan fruits.
The main challenges of the development of this website consisted in the classification, organization and presentation of the various products in order to make them accessible to the customers as well as to the representatives. Furthermore, special attention was paid to the site’s management tool, which had to allow the Sunrype team to modify and update all the elements of their site. Naturally, the site had to respect the Sunrype brand image and live up to the quality and excellence associated with the branch founded in 1946.
The development of the site involved different departments at Vortex Solution, such as Management, Customer Experience, UX Design, Web Marketing, Analysis, Integration, Design, Programming and of course, Quality Control. The various stages of the site’s development took place in symbiosis with the Sunrype team, in a harmonious spirit as sunny as the Okanagan Valley! Among the options developed to contribute to the efficiency of the site, we are particularly proud of the hyper performing search tool and the site management system that we designed to make updating and adding products as easy as possible. This tool not only manages the content of the site, but also the online coupon options and the one-time PINs distributed to users for entry into Sunrype contests. Vortex Solution invites you to discover the different functions implemented as part of this project, and to discover the beverages and snacks offered by Sunrype, which radiate the good taste of real, simple and Canadian ingredients: https://sunrype.ca/