Notice

Please note that despite the exceptional conditions caused by the situation surrounding COVID-19, Vortex Solution remains fully operational through teleworking and its servers are fully functional. Access to our offices is suspended until further notice, in compliance with government request.

Web and SEM campaigns

Planète Vortex Solution

Web advertising campaigns

Google Ads, Facebook, Instagram, Linkedin and Pinterest.

What is a web campaign?

Internet advertising has changed a lot over time. The Internet, as an advertising medium, has only grown in power and efficiency. Reaching users has never been easier. Analyze the return on investment too. So the question is, what are your advertising goals? A web campaign will be all the advertising and marketing processes put in place to achieve these objectives.

Vortex’ approach

Vortex Solution focuses its advertising efforts on the most popular platforms: Google Ads, Facebook, Instagram, LinkedIn and Pinterest. Our approach is turnkey. Our team will take care of the conception, the design and the implementation as well as the performance monitoring. We recommend a collaborative and transparent approach, built around a turnkey service. A web marketing specialist will accompany you throughout your web campaigns and will be your main point of contact. Reduce intermediaries, increase relevant actions. This is our philosophy.

Transparency

Our specialists will put in place clear action plans that are consistent with your goals. You will have access to a dashboard allowing you to monitor the performance of your campaigns. Our products are scalable: our specialists will ensure that campaigns are optimized based on their performance. It is a constant work of analysis, adjustments and follow-ups.

Platforms

Among the most popular platforms, we work with:

  • Google Ads allows us to display it on its various networks (Search, Display, Video, Shopping, etc.). Your web advertising goals may also benefit from visibility on other platforms.
  • Facebook and Instagram allow you to reach users beyond the explicit requests made on Google. The targeting tools are very advanced and they make it possible to identify specific audiences. Advertising management is also done via the same interface.
  • LinkedIn is a platform of choice for high-level professional displays. It is possible to target certain people based on their field of expertise, their current job, their sector of activity. It’s a platform that benefits from being discovered.
  • Pinterest offers very attractive advertising options when it comes to presenting your products to “in-market” users. The thumbnail and catalog system allows for advertising placement rivaling DIY options offering a simple and consistent vision of your brand and its products.

Do you want to be well positioned?

Almost all experiences on the net start with a search engine. It is imperative to be placed advantageously on Google or Bing to be successful in business. Let your customers see and find you!

  • Google Ads nous permet d’y afficher sur ses différents réseaux (Search, Display, Video, Shopping, etc.). Vos objectifs publicitaires Web peuvent aussi bénéficier d’une visibilité sur d’autres plateformes.
  • Facebook et Instagram permettent de rejoindre des utilisateurs au-delà des requêtes explicites faites sur Google. Les outils de ciblage sont très avancés et ils permettent de cerner des audiences précises. La gestion publicitaire se fait en plus via une même interface.
  • LinkedIn est une plateforme de choix pour les affichages professionnels de haut niveau. Il est possible de cibler certaines personnes en fonction de leur champ d’expertise, de leur emploi actuel, de leur secteur d’activité. C’est une plateforme qui gagne à être découverte.
  • Pinterest offre des options publicitaires très intéressantes quand vient le temps de présenter vos produits à des utilisateurs « in market ». Le système de vignette et de catalogue permet un placement publicitaire rivalisant avec les options DIY offrant une vision simple et cohérente de votre marque et de ses produits.