City of Boucherville
Development of a complete WordPress Website
Context
We are delighted and proud to present the outcome of our successful collaboration with the City of Boucherville, a collaboration that resulted in the creation of the municipality’s award-winning website.
As part of this project, our team was commissioned to design and develop the City of Boucherville’s website. Our mission was to create a digital platform that reflects the city’s rich heritage while optimizing communication with its citizens.
The objectives of this project were manifold. Firstly, it was essential to create a dynamic and innovative website that would showcase the unique identity of the City of Boucherville. Additionally, we worked to facilitate access to information for citizens, thereby making the website an effective and accessible communication tool for all.
Mandate Objectives
- Initiate a proactive approach to improve communication with citizens and promote the city’s rich historical heritage, enabling residents to discover more easily everything it has to offer.
- Provide a smooth and intuitive browsing experience.
- Implement a dynamic approach to enrich communication with citizens and highlight the city’s historical heritage, thus facilitating the discovery of its numerous attractions by residents.
- Offer users a pleasant and intuitive browsing experience and strengthen the visibility of the City of Boucherville to attract new economic partners.
- Optimize service to citizens by improving the overall user experience.
- Gain greater autonomy and independence in managing and enriching content, as well as in the potential development of new features.
- Reassess all content to provide a clearer, more relevant, and user-needs-focused service.
- Position ourselves as a reference in terms of web accessibility and access to information for all.
Solution
- Presentation of the strategy we adopted: We opted for an approach based on close collaboration with the City of Boucherville, focusing on creating an attractive and functional design, as well as using the WordPress platform to ensure ease of management and updates.
- Description of the tools, technologies, and methodologies used: The use of WordPress, modern web technologies, and a well-honed methodology enabled us to develop a website tailored to the client’s needs.
- Illustration of the creative and technical approach: We implemented a user-centered design, integrating innovative features to showcase the city’s heritage and facilitate interaction with citizens.
Results
- Analysis of the results obtained following our intervention: The website has won several awards, with citizen satisfaction at 82%, a 30% decrease in calls to the municipality, and a 35% increase in traffic.
- Key figures, statistics, and testimonials of client satisfaction: The key figures, site visit statistics, and testimonials from citizens and the municipality prove the great success of the collaboration.
- Evaluation of performance in relation to initial objectives: The website has far exceeded the initial objectives in terms of citizen satisfaction, reduction in calls, and increase in traffic.
Project Follow-up
Awards and Distinctions
Our fruitful collaboration with the City of Boucherville has been crowned with success, as evidenced by the numerous awards won by the municipality’s website. The site was distinguished as the best site of the year at the congress of the Association des communicateurs municipaux du Québec, as well as at the Gala Excellence of the SQPRP, where it won the Gold Prize – Tactical Excellence – Website of the Year in the Digital Communications category. Furthermore, at the Web Excellence Awards, the site won the “E-Government” and “Public Relations” awards and was nominated for the Institut d’Administration Publique de Québec’s 2023 Excellence Awards.
In summary, this project has demonstrated our leadership and the City of Boucherville’s ability to showcase its heritage and improve communication with its citizens through a cutting-edge digital approach.