Génome Québec

We are delighted and proud to present the result of our successful collaboration with Genome Quebec, a collaboration that has led to an up-to-date and informative website on genomics.

As part of this project, our team was tasked with improving the user experience of the site, completely refreshing its graphic design, and optimizing its use on mobile devices, tablets, and workstations. Our mission was also to arouse the interest of the general public in genomics and to promote the entire range of Genome Quebec’s services.

It was essential to create a dynamic and innovative website, a site that would highlight the importance of genomics in our society. Additionally, we worked to facilitate access to information for users, making the website an effective and accessible communication tool for all.

The objectives of this project were multiple:

Presentation of the strategy we have adopted: We have opted for an approach based on close collaboration with Genome Quebec, emphasizing the creation of an attractive and functional design, as well as the use of the WordPress platform to ensure ease of management and updating.

Description of the tools, technologies, and methodologies used: The use of WordPress, modern web technologies, and a well-established methodology have allowed us to develop a website tailored to the client’s needs. The site is bilingual (French, English) and uses the Gutenberg content editor. Web forms are also integrated into the site. The hosting is provided on Vortex Solution’s servers, and an SSL certificate is required.

Illustration of the creative and technical approach: We have implemented a user-centered design, integrating innovative features to highlight the importance of genomics and facilitate interaction with users. We have also taken into account search engine optimization (SEO) by making the basic SEO fields editable for all content pages of the site. Standard tags are generated (title, description, canonical URL), and for each page, it is also necessary to include the following open graph metas: og, og, og, og, og, og. The CMS must allow the entry of a single high-resolution image that will be displayed in the appropriate resolution according to its use. Pages without a sharing image must go up the structure to find an image on a parent page. If no image is entered on a parent, the site’s global sharing image is used. As part of the mandate, a URL redirection plan was developed to preserve the existing SEO capital. Statistical tags were implemented, and an HTML sitemap accessible to visitors was added. The website was claimed on the Google Search Console and Bing Webmaster Tools platforms to submit it to the two most popular search engines. An HTML sitemap and an XML sitemap were used to send the search engines a structured version of the site. A robots.txt file was also put in place to block access to robots to certain parts of the site that we do not want to be indexed. The structure of the pages and the URL structure were taken into account so that the search engines understand the architecture of the site and can more easily see the different paths that the user will take during his visit. By having a good structure, they can better classify the information and therefore better interpret the page. Finally, the pixels of the different social