Inovia

As part of a project aimed at modernizing and improving their online presence, Inovia entrusted us to transform their existing website into a state-of-the-art digital platform. Our team of experts was mobilized to design and develop a space that accurately reflects Inovia’s new brand identity, highlighting the human dimension and the entrepreneurs in their portfolio.

Throughout this process, it was essential to create a website that is both dynamic and accessible, accurately representing Inovia’s unique identity and their commitment to entrepreneurs. We also paid particular attention to facilitating access to information for the various target audiences, making this website an effective and accessible communication tool for all.

Thanks to this constructive interaction, we were able to bring to life a digital platform that not only meets Inovia’s needs and expectations but also offers an optimal and engaging user experience.

• Create smooth and intuitive navigation to improve user experience and increase time spent on the site: It is essential to design a clear and easy-to-use navigation menu, allowing visitors to quickly find the information they are looking for. Well-defined categories, relevant submenus, and an efficient filtering system contribute to making the browsing experience pleasant. Additionally, adding a powerful search function facilitates access to specific content. By improving navigation, we encourage users to explore the site further, thereby increasing the time spent on it.

• Highlight the entrepreneurs in the portfolio and their relationship with Inovia, demonstrating the added value of Inovia for founders: To showcase the partnerships between Inovia and entrepreneurs, it is important to create a dedicated portfolio section on the site. This section presents success stories, testimonials, and case studies of companies supported by Inovia. By highlighting these achievements and the strong relationships maintained with the founders, we demonstrate Inovia’s added value in supporting and developing innovative businesses.

• Establish Inovia as a reference in investment by providing clear and accurate information on their services and successes: To enhance Inovia’s reputation and credibility, it is crucial to present clearly and in detail the various services offered by the company (venture capital, investment, support, etc.). Concrete examples of success and key figures support this information and reinforce Inovia’s position as a key player in investment. Furthermore, creating a blog or a “news” section will enable sharing relevant and high value-added content on market trends and investment challenges.

• Facilitate job searching for future employees by presenting available positions at Inovia and in portfolio companies: To attract talent and facilitate recruitment, it is important to create a “Careers” section on the site. This section presents job offers available within Inovia and in portfolio companies. Detailed descriptions of positions, required skills, and offered benefits are highlighted. Moreover, implementing a simplified online application system encourages potential candidates to apply.

• Optimize the site’s natural search engine optimization (SEO) to improve its visibility: To ensure significant and qualified traffic on the site, it is essential to work on its natural referencing. This involves optimizing content (relevant keywords, meta tags, etc.), improving the site’s structure (internal linking, optimized URLs, etc.), and developing the site’s popularity (netlinking, partnerships, etc.). Good referencing enables Inovia’s site to appear in the top results of search engines and thus attract more visitors.

• Enhance user experience (UX) and user interface (UI) to retain visitors: Offering a pleasant user experience and an intuitive interface is essential for retaining visitors and encouraging them to return to the site. To achieve this, it is necessary to work on the site’s ergonomics, for example, by providing clear call-to-action buttons, simplified forms, and reduced loading times. The site’s aesthetics also play an important role: a modern, sleek design that is consistent with Inovia’s visual identity helps to attract users and strengthen the company’s brand image.

Presentation of the strategy we adopted: We opted for an approach based on close collaboration with Inovia, focusing on creating an attractive and functional design, as well as using the WordPress platform to ensure ease of management and updates.

Description of the tools, technologies, and methodologies used: The use of WordPress, a filterable catalog, content interrelation, and a powerful search engine enabled the development of a website tailored to the client’s needs. Additionally, we integrated the Vortex Solution SEO module, marketing pixels, and validated the metadata to optimize natural referencing. We also created the redirection plan and property consolidation. Finally, we were able to provide our post-launch recommendations.

Illustration of the creative and technical approach: We implemented a user-centered design, integrating efficient and precise features to highlight the entrepreneurs in the portfolio and facilitate interaction with the various target audiences.

• Analysis of the results obtained following our intervention: The website was well received by the various target audiences, with a significant increase in time spent on the site and more fluid and intuitive navigation.

• Key figures, statistics, and testimonials of client satisfaction: The key figures, site traffic statistics, and testimonials from entrepreneurs and Inovia prove the great success of the collaboration.

• Evaluation of performance in relation to the initial objectives: The website has far exceeded the initial objectives in terms of navigation, highlighting entrepreneurs, and positioning Inovia as a reference in investment.