Ruban Rose
Creation of the new website for the Quebec Breast Cancer Foundation
Context
As part of our long-standing cooperation with the Quebec Breast Cancer Foundation, we are actively involved in the evolution of their website. This initiative, aimed at improving their digital image and strengthening their impact on their various audiences, testifies to our common commitment to innovation and excellence. Together, we are working to create an online platform that reflects the values of the Foundation and meets the needs of its users.
Our team had the honor of participating in this project, bringing its expertise in web design and user experience. In this context, we were invited to rethink the organization’s digital environment, taking into account the needs and expectations of its users.
This project was an opportunity to work closely with the Foundation to create a modern, intuitive, and sustainable digital space. It also reaffirmed our commitment to this important cause and contributed, in our own way, to the mission of the organization.
Mandate Objectives
Our primary objective was to create a current and welcoming digital space capable of meeting the requirements and aspirations of its multiple visitors. To do this, we conducted a series of in-depth analyses, including Heatmap studies and traffic analysis. This research enabled us to provide informed advice on the user experience, taking into account the specific needs of our clients and their users.
By focusing on a decidedly user-centric approach, we have developed a website marked by its intuitive nature and ease of navigation. This approach ensures a most pleasant user experience.
We also ensured the sustainability of the content. Therefore, we have developed strategies to keep the site’s information relevant, current, and useful to users in the long term.
In addition, we integrated advanced features to support the Foundation’s fundraising activities. Among these, secure and easy-to-use online donation forms are included.
Ultimately, our partnership with the Quebec Breast Cancer Foundation for the creation of their new website was driven by our desire to propose a current, user-friendly, and sustainable digital solution that meets the needs of the organization and its users.
Solutions
- Optimization of the global navigation of the website to better meet the specific needs of each persona visiting the site.
- Design of a modern and ergonomic platform, based on UX/UI and SEO recommendations.
- Use of the WordPress CMS to offer an intuitive content management experience.
- Integration of E-Commerce features via Woo Commerce, allowing the organization to sell products while ensuring transaction security through PayPal Pro.
- Implementation of a powerful internal search engine to facilitate navigation and access to information.
- Compliance with web accessibility standards (WAG A) to ensure the inclusivity of the site.
- Training of the client on the use of the WordPress CMS for autonomous content management.
Results
Our intervention led to the creation of a new modern and functional website for the Quebec Breast Cancer Foundation. This site offers an optimized user experience and meets the needs of French-speaking and English-speaking customers through its bilingual platform. We have also integrated an E-Commerce system that will allow the organization to generate additional revenue through the sale of products.
Furthermore, we have implemented an efficient internal search engine to facilitate access to information. The new platform is compliant with web accessibility standards and secure, thus ensuring data protection. The client’s feedback has been positive, testifying to their satisfaction with the quality and performance of the new website.
We are happy to have fully achieved the initial objectives and we are already considering perspectives for evolution to continue optimizing the platform in the future. Our collaboration with the Quebec Breast Cancer Foundation has been fruitful and we are proud to have contributed to the improvement of their online presence.