{"id":9296,"date":"2025-06-23T13:40:38","date_gmt":"2025-06-23T17:40:38","guid":{"rendered":"https:\/\/www.vortexsolution.com\/?post_type=portfolio&#038;p=9296"},"modified":"2025-06-23T13:46:13","modified_gmt":"2025-06-23T17:46:13","slug":"allen-s-website-redesign","status":"publish","type":"portfolio","link":"https:\/\/www.vortexsolution.com\/en\/canadian-website-projects\/allen-s-website-redesign\/","title":{"rendered":"Allen&#8217;s"},"content":{"rendered":"<div class=\"wp-block-paragraph wrapper wrapper--xs\">\n<p><strong>Allen\u2019s<\/strong>, a heritage brand cherished by Canadians for over 80 years, partnered with <strong>Vortex Solution<\/strong> to create a <strong>website that reflects its authentic and timeless identity<\/strong>. Known for its classic apple juice and flavourful fruit cocktails, Allen\u2019s aimed to showcase its legacy while providing a smooth and accessible digital experience.<\/p>\n<\/div>\n\n<div class=\"wp-block-heading wrapper wrapper--xs\" data-title=\"solution\">\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph wrapper wrapper--xs\">\n<p>The website was built using <strong>WordPress with the Gutenberg editor (open source)<\/strong>, with a focus on <strong>intuitive navigation<\/strong>, <strong>brand-aligned design<\/strong>, and a <strong>user-friendly (UX-UI) interface<\/strong> tailored for both loyal customers and new generations of families.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph wrapper wrapper--xs\">\n<p>The project was carried out <strong>100% locally by our Canada-based team<\/strong>, with a <strong>strong project management structure<\/strong> that ensured smooth collaboration and timely delivery throughout every stage.<\/p>\n<\/div>\n\n<div class=\"wp-block-paragraph wrapper wrapper--xs\">\n<p>A key technical achievement was the <strong>integration of the website with Allen\u2019s ERP system<\/strong>, enabling centralized and dynamic product content management<\/p>\n<\/div>\n\n<div class=\"wp-block-heading wrapper wrapper--xs\" data-title=\"results\">\n<h3 class=\"wp-block-heading\">Results<\/h3>\n<\/div>\n\n<div class=\"wp-block-paragraph wrapper wrapper--xs\">\n<p>A functional, visually engaging website that honours Allen\u2019s rich history while meeting today\u2019s digital expectations.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":9217,"template":"","class_list":["post-9296","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","role-design-and-ux","role-design-en","role-integration-programming"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vortexsolution.com\/en\/wp-json\/wp\/v2\/portfolio\/9296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vortexsolution.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.vortexsolution.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.vortexsolution.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vortexsolution.com\/en\/wp-json\/wp\/v2\/media\/9217"}],"wp:attachment":[{"href":"https:\/\/www.vortexsolution.com\/en\/wp-json\/wp\/v2\/media?parent=9296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}