Your Clients Are Closer Than You Think and They’re Looking You Up.
Make Sure You Get Found Following a Local Search!
88% of smartphone users make local searches, and nearly 40% of these online queries are local-focused. Visitors in your area, city or neighbourhood are looking for local companies like yours: be where they want you to be! You should always have search engine optimization and local search at the forefront of your mind.
How Does a Local Search Strategy Work?
Our teams start by analyzing your market segment, your geographical location and your target audience to create a list of keywords and keyword combinations that would bring in targeted and qualified traffic to your website. In other words: we want to attract potential clients, that are precisely looking for what you have to offer. Then, we assess the competition that ranks well on Google with the selected keywords. We compare their website with yours to identify opportunities for improvement and elements to fix, so that you can ultimately do better than them. Your dedicated Google certified SEO specialist will come up with an industry-specific, results-oriented strategy tailored to your company’s needs.
NAP and Analysis: The Heart of the Matter
To ensure a local search strategy is successfully, we need to build on a solid foundation. This foundation is called NAP, and it stands for name, address, phone number. NAP consists in checking your contact information is consistent everywhere it’s shown: your website, Yellow Pages, Google Maps, Yelp, the Registre des entreprises, etc. Your NAP must be compliant down to the smallest detail. Our local search specialists will make sure of that as well as other important technical information that may seem irrelevant but that aren’t in the SEO world (i.e. service area, opening hours, etc.).
Let us develop and launch your local search strategy to get the results you want!