Web and SEM campaigns
A Montreal media agency that analyzes your accounts and executes with the same people.
Vortex Solution generates qualified leads at a controlled cost per lead across Google Ads, Microsoft Ads, ChatGPT Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, and Snapchat Ads. The team is based entirely in Canada and Quebec.
- Continuous management: bids and media budget adjusted every week, by channel.
- In-house execution: the specialist who diagnoses also makes the corrections, with our developers.
- Monthly reporting: conversions and cost per lead, with the action log.
Orléans Express, Groupe Mach, and Day Trader Canada entrust us with their web projects and campaigns.
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Your campaigns deserve better than a budget left to chance
Organizations that reach out to us come to us with one of these four situations.
A budget that keeps running without progress
No visibility into the work being done
A diagnosis delivered without execution
Dependence on an opaque provider
Everything in-house: we audit and manage your accounts
Our advertising campaign management services
As an agency fully integrated with your organization, we cover the entire mandate. The initial audit is the first paid phase; it leads to a roadmap executed in-house, month after month. Four pillars structure the work.
Audit
Account and tracking audit
Account structure, bidding, audiences, conversion events, attribution. Carried out by our media specialist and our in-house developers.
Competitive analysis and auction insights
Incumbent advertisers, messaging, formats, and auction pressure by channel. Carried out by our media specialist and our data analyst.
Media budget allocation
Channels, seasonality, caps per campaign, target cost per lead. Carried out by our media specialist.
Structure
Account and campaign architecture
Campaigns, ad groups, audiences, exclusions, and bidding rules. Carried out by our media specialist.
Tracking and measurement
Conversion tags, events, offline conversion imports, dashboards. Carried out by our in-house developers.
Ad creative
Ads, extensions, vertical formats, channel-specific versions. Carried out by our design and UX team.
Launch
Advertising platforms
Google Ads, Bing and Microsoft Ads, ChatGPT Ads. Our specialists are proficient across all of these channels and manage a client’s full account, regardless of which combination of platforms they use.
Social media
Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Snapchat Ads. A single mandate covers all of your channels, so you don’t have to coordinate multiple providers.
Content and media alignment
Messages, landing pages, and offers consistent with each channel’s intent. Carried out by our content strategist.
Optimize
Bidding and budget management
Weekly adjustments, reallocation across channels, audience and creative testing. Carried out by our media specialist.
Conversion and cost per lead tracking
Monthly reports, action log, channel-level ROAS analysis. Carried out by our data analyst.
Amplification and iteration
New audiences, new formats, and new channels once the initial ones are profitable. Carried out by our media specialist.
Les plateformes réunies sous le même toit
Les canaux vivent au même endroit, à Montréal, et se parlent tous les jours sur le même dossier.
Advertising platforms
Social media
Measurement and attribution
Landing pages and creative
Why organizations choose our team
| Why a team | Offshore freelancer | Offshore company | Vortex Solution (100% local) |
|---|---|---|---|
| Internal or outsourced execution | Remote execution, dependence on a third party | Internal strategy, production often outsourced | Strategy and execution by the same team, entirely in Canada and Quebec |
| Media strategy and planning | Varies with availability | Depends on the package | In-house media strategist |
| Visual production | Rarely covered, variable quality | Outsourced to an external studio | In-house designers, unlimited versions per format |
| Landing page development | Not covered | Outsourced, additional lead times | Possible in-house, outside the base mandate |
| Tracking, conversion and attribution | Rarely covered | Often outsourced | In-house analysts, validated figures |
| Compliance, consent and data | Legal and contractual risk | Variable | In-house compliance team, ISO 27001, SOC 2 Type 2 |
| Reporting and accountability | Depends on availability | Quarterly report | Monthly report and optimization log |
| Service continuity | Turnover and time zones | Internal backup | Backup provided by the team |
An advertising campaign touches the media budget, creative, tracking, and compliance. Entrusting these skills to a single person exposes the organization to three risks: breakdown, departure, and blind spots. A local team covers these risks by design.
Specialists, not a single resource
A solid media mandate draws on several areas of expertise, brought together in-house and used to working together on the same account.
Paid media specialist
Social media specialist
Advertising designer
Data and measurement analyst
Conversion and user experience specialist
Let’s talk about your project
Your campaigns can generate qualified leads at a controlled cost per lead, across all of your channels. Execution is handled in-house, under ISO 27001 and SOC 2 Type 2 standards, with data hosted in Canada. The mandate starts with the media audit: a written, prioritized diagnosis, produced by the team that will then manage your campaigns.
Frequently asked questions about advertising campaign management
Management fees are separate from the media budget, which is invested directly in your accounts. The amount depends on the number of channels, the volume of conversions to process, and the level of creative production required. After the initial audit, you receive a priced proposal with the exact scope and monthly deliverables.
You need a budget large enough to generate usable data. Below a certain threshold, the platforms don’t have enough signal to optimize bids, and the cost per lead stays unstable. We assess that threshold with you during the audit, channel by channel, based on your industry and your target cost per lead.
Yes. Google Ads, Bing and Microsoft Ads, ChatGPT Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, and Snapchat Ads. Our specialists cover all of these channels and manage a client’s full account, regardless of which combination of platforms they use. One mandate, with no coordination across multiple providers.
You do. Access to Google Ads, Meta Business, analytics, and conversion tags is set up in your name and remains available to you at all times. You retain control of your digital assets, including if the mandate ends.
We set up conversion tags, events, and attribution by channel, then track cost per lead and advertising return on investment. You receive a monthly report with a log of the optimizations made. The figures come from our own dashboards, not from a resold report.
The first optimizations can be measured within a few weeks, once conversion data has built up. Stabilizing the cost per lead usually takes a full cycle, about three months, for the platforms to exit their learning phase. We provide a reading schedule as part of the audit.