Assurancia
Redesign of the Careers section
Context
The request was to modernize the career section of the Assurancia.ca website. The main objective was to make this section more dynamic and attractive to attract qualified candidates, as part of a global strategy to optimize the employer brand.
Assurancia wanted to take advantage of the latest web technologies to create a bilingual career section, adapted to mobile devices and tablets. They wanted easily manageable editorial content thanks to a simple and efficient content management tool. The goal was to maximize recruitment results and demonstrate the employer brand identity of the group.
Mandate Objectives
- Create a user-friendly page for potential candidates, allowing them to easily submit their applications using filters among Assurancia office job offers (filters: in-person, hybrid, telecommuting).
- Design the page to allow, in the future, the integration of photos and videos.
- Create a career section used by all offices in the Assurancia network, according to their specific needs.
- Program a spontaneous application form and a filter for jobs based on the selection (in-person, hybrid, telecommuting) and the filter by offices.
- Assign an email per office for receiving forms.
Challenge
Description of challenges faced by the client before our intervention
Assurancia had a static and unattractive career section. It did not allow candidates to filter job offers according to their work preferences (in-person, hybrid, telecommuting) or their location. Moreover, content management was complex and required the intervention of a programmer.
Explanation of the client’s needs
Assurancia needed a dynamic and user-friendly career section, allowing candidates to filter job offers and apply easily. They also wanted a simple and efficient content management system, not requiring the help of a programmer.
Solution
Presentation of the strategy adopted to meet the client’s needs
A comprehensive strategy was adopted, from ideation to realization. We designed a web section adapted to the latest innovations in the field, with a modern and timeless design. A easy-to-use content management system (CMS) was also developed, allowing Assurancia to update their career section without needing the help of a programmer.
Description of the tools, technologies and methodologies used
ColdFusion technology was used for the development of the career section. We also integrated social bookmarking and sharing tools, as well as the Google Analytics statistics module.
Illustration of the creative and technical approach
Our creative and technical approach resulted in the design of modern and timeless graphic mockups, and in the programming and integration of the web design of the Career page and the detail page by position. We also programmed a spontaneous application form and a filter allowing potential candidates to see jobs based on their selection.