Website Redesign in Montreal: SEO, UX & Performance
- Vortex handles your complete website redesign: SEO, UX, design, and technical development.
- Our approach protects your existing SEO assets: no organic traffic sacrificed needlessly.
- Get a free quote →
When Should You Redesign Your Website?
A website doesn’t collapse overnight. It loses customers gradually, in silence. Here are the signals that tell you it’s time to act:
- Slow loading speed. Google penalizes slow sites. So do your visitors: they leave before reading a single word of your offer.
- Not mobile-friendly. Over 60% of web traffic happens on phones. A non-responsive site costs you conversions every single day.
- Falling conversion rates. Visitors arrive, but nobody fills out the form or calls. The problem usually comes from UX or messaging: not traffic volume.
- Dated design. An outdated site signals poor credibility. First impressions form in under 50 milliseconds.
- Weak SEO rankings. Confusing architecture, misconfigured tags, Core Web Vitals in the red: your site is invisible on Google.
If you recognize two or three of these, a redesign isn’t optional anymore.
What a Successful Website Redesign Actually Changes
Full SEO Redesign
We start with a thorough technical audit before touching anything. URL architecture, tag structure, Core Web Vitals, page speed: everything gets analyzed, then fixed.
301 redirects are planned page by page so that accumulated SEO equity transfers correctly. Nothing is left to chance. For more on our SEO approach, see our SEO services.
UX/UI Redesign Focused on Conversion
A beautiful site that doesn’t convert is useless. Our UX approach starts with business objectives: what should the visitor do on this page? Call, fill out a form, buy?
We design user journeys, visual hierarchies, and calls to action to maximize conversions: not just to look good.
Brand Image Modernization
A consistent design builds trust. We align your site with your current positioning: typography, colour palette, iconography, visual tone. The result: a brand image that reflects who you actually are today.
Preserving Your SEO Assets
This is where many agencies fail. A poorly planned redesign can erase years of SEO work in a matter of hours.
At Vortex, we protect what you’ve built:
- Complete 301 redirect plan, page by page
- Preservation of high-performing content: we keep what drives traffic
- Reconnection of all your tools: Google Analytics, Google Search Console, advertising pixels
Our 5-Step Redesign Process
- Initial audit and needs analysis. We analyze your current site: SEO performance, UX, content, technical health. We identify what works and what’s holding you back.
- SEO planning and redirect management. Before designing anything, we map all existing URLs and plan 301 redirects. Your organic traffic is protected from day one.
- Custom UX/UI design. Wireframes, high-fidelity mockups, user journeys: everything is validated with you before development begins.
- Development and integration. Custom WordPress development, pixel-perfect integration, responsive across all devices. Third-party tools (CRM, Analytics, pixels) are reconnected and tested.
- Launch, testing, and monitoring. Controlled launch, redirect verification, cross-browser testing, Core Web Vitals validation. We monitor performance in the weeks following go-live.
Why Choose Vortex for Your Website Redesign?
- Dedicated in-house team, no outsourcing. You talk directly to the designers and developers working on your project. No middlemen, no hidden delays.
- SEO expertise built in from the start. SEO isn’t an option bolted on at the end: it’s a core component of every redesign decision.
- End-to-end support. From the initial audit through launch and post-launch monitoring, you have one point of contact who knows your file.
- Zero traffic sacrificed. Our redirect management and content migration process is built to protect what you’ve earned on Google.
Ready to Transform Your Website?
Your site should be your best salesperson: not a drag on your growth. Tell us about your project: we’ll analyze your situation and propose an approach tailored to your goals and budget.
Frequently Asked Questions About Website Redesign
What’s included in a website redesign?
A full redesign covers the technical audit, SEO strategy and redirect planning, UX/UI design (wireframes + mockups), custom development, third-party integrations, and post-launch monitoring. At Vortex, it’s a complete package: not a piecemeal service.
How long does a website redesign take?
Between 6 and 14 weeks depending on project complexity. A 10–15 page brochure site typically takes 6–8 weeks. A site with advanced features or e-commerce can take 10–14 weeks. Timelines also depend on how quickly you can validate key milestones on your end.
Will I lose my SEO rankings during the redesign?
Not if the redesign is well planned. At Vortex, we build a complete 301 redirect plan before launch and preserve the content that drives traffic. Zero risk doesn’t exist, but our process is designed to minimize impact on your rankings: and recover, or even improve, your positions in the weeks after launch.
Do you work with existing WordPress sites?
Yes. WordPress is our primary platform. It’s the world’s most widely used CMS: flexible, SEO-friendly, and easy for your team to manage after launch. If your current site is on a different platform, we handle the migration to WordPress as part of the redesign.
How do I know if I need a redesign or just a refresh?
A refresh updates visuals with minor changes (colours, fonts, images). A redesign is a deeper, strategic overhaul: new structure, new UX, new technical foundation. If your site has conversion problems, SEO issues, or is more than 4–5 years old, a redesign is almost always the right call.
How do I get started?
Simple. Contact our team and describe your project. We’ll review your current site, ask the right questions, and come back with a clear proposal: scope, timeline, and budget. No commitment required.