10 Questions to Ask Before a Website Redesign
Redesigning your website is a strategic opportunity — but without the right preparation, it can easily become overwhelming.
Before diving into design and development, it’s crucial to ask the right questions. Here are 10 essential questions that will help you plan a website redesign that’s efficient, measurable, and optimized for both SEO and GEO (Generative Engine Optimization).
1. Why do you need a website redesign?
Understanding your motivation is the foundation of your project. Is your goal to modernize your image, improve performance, or better serve your audience? At Vortex Solution, we always start with a strategic discovery phase to align your redesign with your business objectives and long-term vision.
2. What problems does your current website have?
Identify what’s not working — slow loading times, poor navigation, outdated content, or limited accessibility. Listing pain points helps prioritize improvements and ensures your investment solves real issues.
3. Who is your target audience?
Your redesign must be guided by the people who use your site. Define your personas — their needs, devices, expectations, and digital behaviors — to craft an experience that connects and converts.
4. What are your business and communication goals?
A website is more than a digital brochure — it’s a growth platform. Clearly define your objectives: more leads, online sales, visibility, or recruitment. Each decision in the redesign process should tie back to these goals.
5. How will you measure success?
Performance indicators (KPIs) are essential.
Examples include:
- Organic traffic increase
- Conversion rates
- Page speed
- Accessibility score
- Engagement time
At Vortex Solution, we set measurable targets to assess real ROI after launch.
6. What is your SEO strategy?
A redesign is the best moment to strengthen your SEO foundation:
- Keyword research aligned with your audience
- Content structure and hierarchy
- Redirect plan for existing URLs
- Image optimization and metadata review
Preserving and improving SEO equity avoids major traffic loss post-launch.
7. Is your website ready for GEO (Generative Engine Optimization)?
The future of visibility lies beyond search engines — it’s in AI-driven answers. To appear in conversational results (ChatGPT, Gemini, Perplexity), your site needs:
- Clear, structured content written in natural language
- Q&A formatting for easy citation
- Entity-based metadata (Schema.org)
- Consistent credibility across web mentions
GEO-readiness ensures your site remains discoverable in the age of generative AI.
8. What content needs to be updated, rewritten, or removed?
Audit your current content. Identify what performs well, what needs rewriting, and what should be archived. This helps plan your sitemap and ensures a seamless migration.
9. What is your technical environment and hosting setup?
Your redesign should integrate with a secure and scalable infrastructure.
Ask yourself:
- Is hosting local and compliant (ISO 27001, SOC 2)?
- Are data and backups stored in Canada?
- Is the CMS modern and easy to manage?
At Vortex Solution, we offer fully managed Canadian environments that ensure compliance, stability, and performance.
10. Who will manage and update the site after launch?
A website is never “done.” Plan for training, ongoing support, and clear content management processes. Empowering your team ensures your new website remains dynamic, optimized, and compliant.
In Summary
Asking these 10 questions before starting your redesign saves time, money, and frustration. It ensures your website becomes a powerful, compliant, and future-ready digital asset — built for SEO, GEO, and user engagement.
With Vortex Solution, your project is managed locally, securely, and transparently — from design to post-launch optimization.