Groupe MACH
Complete Website Redesign Delivered by Our Digital Agency
Project Overview – Complete Website Redesign for Groupe MACH
We begin by thanking Groupe MACH for more than two decades of trust and collaboration.
This mandate consisted of a complete, large-scale website redesign, a strategic transformation aimed at modernizing the user experience, strengthening technology and performance, and integrating robust cybersecurity and compliance standards.
This website redesign was entirely conceived, developed, and optimized in Montréal by our in-house digital team.
A Full Website Redesign: Technology, Design, Content, and Performance
This was not a simple visual refresh.
It was a full reconstruction of Groupe MACH’s digital ecosystem.
Through this complete website redesign, we:
- Rethought the entire site architecture
- Redesigned all UX-UI templates and page structures
- Modernized the technological foundation under Adobe ColdFusion
- Reorganized a large volume of corporate and real estate content
- Improved speed, stability, and overall performance
- Integrated new security, privacy, and compliance practices
Challenges of a Corporate Website Redesign
This large-scale website redesign came with significant strategic challenges:
- Rebuilding a full corporate website without interrupting business operations
- Modernizing the user experience while respecting Groupe MACH’s strong brand identity
- Optimizing performance for a content-rich real estate platform
- Redefining navigation and information architecture for greater clarity and fluidity
- Strengthening cybersecurity measures in a corporate environment
- Ensuring privacy and consent compliance, including the integration of byscuit.com
Each challenge was addressed through a rigorous methodology, continuous validation, and excellent collaboration with Groupe MACH’s team.
Co-Creation at the Heart of the Website Redesign
This website redesign was carried out in close collaboration with Groupe MACH through:
- Co-creation workshops (UX, functional, strategic)
- Recurring validation of prototypes and wireframes
- Iterative refinements based on business priorities
- Shared and transparent project governance
This collaborative approach ensured a redesigned website aligned with both the client’s vision and modern digital best practices.
UX-UI and Design – A Fully Reimagined Experience
The website redesign included a complete overhaul of UX-UI components:
- Creation of new, modern page templates
- Improved information hierarchy
- Simplified navigation and enhanced readability
- Application of accessibility best practices (WCAG)
- Premium, clean visual design aligned with Groupe MACH’s brand
Cybersecurity – Reinforced Through the Redesign
The redesign provided the perfect opportunity to implement stronger security across the platform:
- Hardened ColdFusion configurations
- Network segmentation and advanced logging
- Extensive API validation
- Integration of byscuit.com for privacy compliance and consent management
- Alignment with ISO 27001-oriented internal practices
Local SOC 2 Type 2 Hosting – Supporting the Redesigned Website
The redesigned website is hosted in our Montréal infrastructure, certified SOC 2 Type 2, ensuring:
- Full Canadian data residency
- Enhanced operational security
- High availability and optimal performance
- Monitored and controlled hosting environment
SEO & GEO Optimization Integrated Into the Website Redesign
The complete redesign included:
- Modern SEO restructuring
- Speed and performance optimization
- New metadata strategy
- Improved markup for generative AI engines (GEO)
- Continuous monitoring of user signals and SEO impact